How 'Stronger Not Smaller' Became A Cultural Movement — And The Celebrities Driving It The conversation around women's fitness has long been dominated by a narrow narrative of thinness and smallness.
For decades, Hollywood and social media have perpetuated the idea that to be fit is to be petite, and that any other body type is somehow less worthy.
Hilary Duff's "Stronger Not Smaller" campaign with Ladder fitness app is a prime example of this movement.