The Quarterback Sneak: How X's Latest Move Aims to Score Big With Advertisers X has launched "NFL Gametime," a dedicated feed showcasing football related content alongside its existing streams.
This move is part of the company's efforts to rebrand itself as a safe haven for brands looking to reach passionate audiences without controversy.
The new feed features real time scores, statistics, and commentary from top journalists and columnists like Pat McAfee and Mina Kimes.