The Rise of Ready to Drink Cocktails: A Shift in Consumer Preferences The growth of ready to drink cocktails has been significant, bucking the decline of the broader U. S. spirits market.
Sales of spirits based RTDs have reached nearly $4 billion, while the overall ready to drink and ready to serve market has grown to a staggering $13. 9 billion.
Consumer preferences are driving this shift, with RTDs offering convenience, lower ABV options, and portion control without sacrificing flavor or quality.