The Woke Wealth Effect: A New Era of Philanthropy and Investing The notion that wealth is going "woke" might seem oxymoronic, given traditional associations with old money, privilege, and tradition.
However, research from UBS suggests the incoming generation of wealth holders will be anything but your grandparents' rich folk.
As Baby Boomers hand over power to Gen X, millennials, and Gen Z successors, it's clear this new wave is younger, more female, and – crucially – more openly queer.