The Sofa Showdown: What Wayfair's In Store Test Reveals About Online Furniture Shopping Wayfair's recent test at its first brick and mortar store in Illinois has sent ripples through the online furniture shopping world.
By putting hundreds of sofas to the test, Wayfair's editors shed light on what makes a great couch – and how consumers can navigate the vast options available.
The personal touch that comes with in store testing is crucial. When faced with an overwhelming selection of styles, fabrics, and designs online, shoppers can get lost in the sea of choices.