Luxury Watch Frenzy Turns Ugly in Global Cities In recent years, luxury watch collaborations have become highly sought after by collectors and enthusiasts.
The high demand for these exclusive timepieces has led to increasingly chaotic release events, where fans and would be buyers clash over scarce inventory.
This phenomenon was on display at Swatch and Audemars Piguet watch events in Milan and New York City. On May 17, police were called to break up fights between shoppers outside the high end watch release events.