FIFA's Billion Dollar Gamble: The UEFA Boycott and the Future of World Cup Ownership The ongoing dispute between FIFA and its member associations has highlighted a contentious issue that threatens to reshape international football.
UEFA's decision to boycott the World Cup unless FIFA abandons its plans to sell a stake in its commercial subsidiary, FIFA Forward Enterprise (FFE), has sent shockwaves throughout the sport.
At the heart of this dispute is the question of whether the World Cup can be treated as an investment product. The answer is not straightforward.