How Spotify Is Revolutionizing Fan Engagement with Its New Ticket Reserve Feature The music industry has long been plagued by issues of ticket scarcity, price gouging, and exclusivity.
Fans have often found themselves at the mercy of bots, scalpers, and ticketing companies that prioritize profits over people.
To address these problems, Spotify is launching a new feature called "Reserved," which gives superfans a chance to reserve tickets to see their favorite artists.