The Sustainable Fashion Paradox: What's at Stake with Shein and Everlane The news of Shein's proposed acquisition of Everlane has left many in the industry bewildered.
On one hand, this move could be seen as an opportunity for Shein to finally clean up its act and become a more responsible player in the market.
However, it's hard not to see this as a cynical attempt by Shein to co opt Everlane's brand equity and reputation without making any meaningful changes. The contrast between these two brands couldn't be starker.