The Great Protein Illusion: How Food Giants Are Gaming Our Taste Buds and Metabolism The recent launch of David's frozen dessert, touted as a low calorie, high protein treat that has sold out in record time, is just the tip of the iceberg.
This product is part of a larger trend in the food industry where protein is being deliberately packaged into ultra processed foods (UPFs) that claim to be healthy. The demand for more from food is not new.
With increasingly busy lifestyles and growing concerns about nutrition, consumers are seeking products that promise to deliver on multiple fronts: taste, convenience, and nutritional benefits.