Marks & Spencer's Fashionable Gamble: A Risk Worth Taking? Marks & Spencer's decision to stage a catwalk show at London Fashion Week has sent shockwaves through the retail industry.
For a brand once synonymous with comfortable yet unremarkable clothing, this move is nothing short of revolutionary. M&S's transformation into a fashion destination has been years in the making.
After struggling to appeal to younger demographics, the retailer has finally found its footing by introducing trend driven monthly product drops and collaborating with social media influencers.