The Ears of Deception: When Advertisers Listen Too Closely The latest salvo in the ongoing battle between consumer trust and advertiser opportunism has landed, courtesy of three companies that allegedly promised to listen to consumers' conversations – but didn't.
Cox Media Group, MindSift, and 1010 Digital Works have agreed to pay nearly $1 million to settle allegations that they misled customers about their AI powered ad service, Active Listening.
On the surface, this appears as just another chapter in the long running saga of tech companies pushing the boundaries of consumer data collection.