The Rebrand of Thisbowl: A Name Change That Speaks Volumes About the State of Food Retail Fishbowl's decision to rebrand as Thisbowl may seem like a minor change, but its founders are shrugging off criticism that it's a significant move.
However, beneath the surface, this shift reveals something profound about how consumers interact with food brands and the growing importance of flexibility in the market.
Initially, Fishbowl's name reflected its seafood based menu offerings. But over a decade ago, the chain expanded to include more protein options.