Disney's Box Office Blues: What It Means for Hollywood's Business Model Disney CEO Josh D'Amaro recently acknowledged that "Star Wars: The Mandalorian and Grogu" and the live action remake of "Moana" underperformed at the box office this summer.
Despite these films' disappointing earnings, D'Amaro maintains they still contributed to merchandise sales, theme park traffic, and gaming engagement. This trend is not unique to Disney or even "Star Wars" and "Moana.
" The film industry has shifted away from relying solely on traditional box office metrics as the measure of a movie's success.