The Dark Side of Online Influence The recent detention of Swatantra Bhardwaj, a self proclaimed influencer, has shed light on the darker side of online persona building.
Bhardwaj's viral video, in which he boasted about assaulting a protester's father, was only the tip of the iceberg.
His social media presence reveals a calculated effort to cultivate a provocative image that is both attention grabbing and damaging.