The Streaming Service Spiral: How Tech Giants Are Wringing Dollars from Our Leisure Time The price hike for Apple TV is just the latest iteration in a trend that has been unfolding over the past few years – tech giants are increasingly treating our leisure time as a revenue stream to be exploited.
What began with small increments, almost imperceptible at first, has now become a regular occurrence. Apple's decision to raise its streaming service price from $12. 99 to $14.
99 per month is part of a broader pattern of price hikes across various platforms.