The Dark Side of Big Sur's Revival The reopening of Highway 1 in January brought tourists back to Big Sur, but this time they're not just drawn by the area's natural beauty they're also lured by social media trends.
Californians are struggling to manage the influx, and it's clear that the victim is the very essence of what makes Big Sur special: its tranquility.
Statistics show a 40% increase in restaurant and retail guests from last year, with traffic heading north at Ragged Point increasing by a staggering 900%.