The Pay to Play Problem in College Football As the college football season kicks off, the old adage "you get what you pay for" holds true on the gridiron.
This year's guarantee games are no exception, with top teams doling out millions to lesser opponents in exchange for a guaranteed win. Payouts of $1. 9 million and $1. 5 million have become common, adding up quickly.
Guarantee games provide valuable exposure for smaller programs and give them a chance to compete against top tier opponents.